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Interview with Scott Zalaznik: Sprint Eyes Social, Attrition, Mobile Tools at NewFront
Golden Award of Montreux is the annual advertising festival in switzerland in cooperation with the golden rose of montreux.
Digitas France wins for “Best Use of Digital Media”
National Association of Business Resources: Atlanta’s best and brightest companies to work for (Digitas honored)
“You’re starting to see a lot of user-generated content come into play and a lot of programs that not only have you watching a program and content and consuming it but actually interacting with it.”
Bob Lord, Global CEO of Razorfish
.@time_inc exec: Mobile is about content, context and creative: mobilemarketer.com/cms/news/media… #MMAForum
— Mobile Marketer (@MobileMktrDaily) May 10, 2013
“Senior executives of leading Madison Avenue media agencies like Carat, Digitas, OMD and Universal McCann, sent an open letter on Wednesday described as a “call to arms” to the publishers that presented at the NewFronts.”
New York Times’ ‘Now the TV Heavyweights Have Their Week’
Marketplace (American Public Media): When an ad isn’t enough, brands create their own content (featuring John McCarus)
Interview with Eric Hippeau: Why We Are Investing in Mobile Video News Start-Up “NowThisNews”
