"When you try and just sell on YouTube, people start to ignore you. Authenticity is the name of the game." – Michael Fasciano, Associate Director at DigitasLBi
Yesterday, as part of Social Media Week New York, DigitasLBi hosted a live-streamed panel about YouTube rising stars and the technology we use to find the best emerging talent. At NewFront 2013, DigitasLBi announced an exclusive partnership with Outrigger Media to develop an industry-first measurement product, the Emerging Talent Tracker (ETT), which identifies up-and-coming creative talent on YouTube. The ETT tracks YouTube data across engagement, reach, and influence for the top 100k YouTube channels - helping our clients find undervalued YouTube talent for partnerships.
Yesterday’s event featured YouTube hair and makeup stars ItsMyRayeRaye, HeyFranHey, and Taren Guy. These YouTube power-users are experts on creating engaging content, building a dedicated audience, and what appeals to viewers. Alongside these talented stars, moderator Sahil Patel, editor of VideoInk, and Michael Fasciano, Associate Director of Social.Content at DigitasLBi, helped contribute an industry point of view to the thought-provoking discussion.