The DigitasLBi Newsroom

Insights and updates from a digitally-led, integrated global brand agency.


More from Digitas

Business Insider: This French technology could help save shopping malls (DigitasLBi France work)

Congrats to Adam Shlachter, our NA Head of Media Activation - he’s been named one of Adweek's 2014 Media All-Stars!

MediaPost: China Surpasses U.S. in Mobile Commerce (DigitasLBi report, “Connected Commerce - A Snapshot of the Modern Shopper”)

Boston’s “Mad Men” are now mad women - hear from Barbara Goose in The Boston Globe.

There are a lot of agencies out there that want to have the next big, hot video everyone’s talking about around the water cooler—but that kind of momentum is very hard to get in the massively fragmented landscape of YouTube.

Michael Fasciano, Associate Director, Social.Content, DigitasLBi, on telling a story that makes sense for your brand (Direct Marketing News, “5 Factors for Maximizing the Impact of Video”)

Taco Bell buys its first Instagram ads to push Waffle Tacos

You are absolutely seeing them sell aggressively against cable more than ever before,” Ms. Whitney said, adding that the YouTubes of the world are creating packages of shows centered around verticals like comedy “and then making the argument that they reach more of a certain demographic than Comedy Central.

Colleen Whitney, SVP/Media, DigitasLBi, in the Wall Street Journal’s “Cable’s Next Big Threat: Loss of Ad Dollars To YouTube, AOL”

Loading posts...